‌The Menghe Brand: Adhering to Products and Consumers as Its Two Cornerstones‌

Since its inception, the Menghe brand has adhered to two cornerstones: products and consumers. Manufacturing good products worthy of mothers’ trust with sincerity has been a fundamental principle upheld since the brand’s founding. In the era of brand 2.0, Menghe has first carried out a series of optimizations and upgrades to its products, re-examining its offerings from the perspectives of “selecting high-quality materials,” “focusing on core products,” and “simplifying design and packaging.” For example, in the development of the new Tritan material, Menghe did not merely purchase it; instead, it deeply participated in and even promoted the research and development of Tritan material 501 suitable for the Chinese market. Another example is streamlining the product line while concurrently upgrading the main production lines. Furthermore, Menghe has updated the appearance and packaging of all its products to make them simpler and more user-friendly. Menghe believes that doing “subtraction” is an important step in consolidating its internal strength. Therefore, compared to further expansion or bombarding the market with overwhelming products, Menghe chooses to return to basics and advocate simplicity, aiming to sustainably create truly solid and high-quality products.

Rationally meeting consumer needs is the starting point for all actions taken by the Menghe brand. Based on understanding consumers, Menghe further hopes to encourage and inspire mothers to calmly accept the hardships and pressures on the path of motherhood and actively pursue happiness and joy along this journey. To realize this vision, user-friendly maternal and child products that are widely accessible will serve as good helpers, while shared professional parenting experiences and stories will serve as guiding lights. Menghe is willing to go all out to discover, create, and transmit these values. Menghe believes that every mother has the right to fully enjoy the joys of motherhood; successfully and happily raising children will foster healthier relationships within each family. Then, as these children grow up to become mothers or fathers, they will start new families and raise a new generation. This cycle will continue, passing down from generation to generation.